Bio

After graduating in Informatics engineering, Joana Fernandes started her professional journey in London in fraud. After joining Farfetch, since 2011, she went through different challenges across Operations areas where the focus was to consistently exceed the customers expectation by delivering an exceptional and localised experience across all markets and platform with high efficiency. In the last year her main responsibilities liaise on leading the BackOffice Product team on building the number one platform for fashion and continue to support the needs of a constant grow and revolutionary company. Along side she is also responsible for defining the global strategy across the company for Payments and Fraud. She currently holds the position of Director of Fraud, Payments and BackOffice Product at Farfetch.